MEET THE TEAM
JOEL BARRETT
Joel has been involved in real estate since the early 2000s when he purchased his first investment property. He continued to invest and renovate real estate while working in the public accounting industry at Deloitte.
Joel left the public accounting industry in 2016 to focus on real estate full time, first forming the construction firm Bace Build and then 43 North Real Estate as a brokerage specializing in real estate development and property management.
Joel specializes in pre-construction analysis, adaptive reuse development, historic and brownfield remediation tax credits, real estate accounting, owner's representation, municipal and utility incentive programs, and capital and finance structure analytics.
LILY LOVELESS
Lily brings a fresh perspective to the Rochester landscape with diverse creative experience spanning Syracuse, Ithaca, and New York City. Her foundation in product design and development, paired with experience in project coordination and team management, empowers her strategic focus of workflow optimization for maximizing team agility and delivering seamless, personalized client experiences.
Additionally, Lily leverages her creative expertise to spearhead marketing and communications alongside her project management experience. Her tireless energy and unwavering dedication ensure consistent brand messaging and positive engagement. Her initiative, multifaceted skillset, and commitment to excellence make her an invaluable asset.
