JOEL BARRETT

Joel has been involved in real estate since the early 2000s when he purchased his first investment property. He continued to invest and renovate real estate while working in the public accounting industry at Deloitte.

Joel left the public accounting industry in 2016 to focus on real estate full time, first forming the construction firm Bace Build and then 43 North Real Estate as a brokerage specializing in real estate development and property management.

Joel specializes in pre-construction analysis, adaptive reuse development, historic and brownfield remediation tax credits, real estate accounting, owner's representation, municipal and utility incentive programs, and capital and finance structure analytics. 

LILY LOVELESS

New to Rochester, Lily brings experience from Syracuse, Ithaca, and New York City. With 3+ years of real estate experience, she has a keen understanding of properties and people. Focuses on coordinating people and processes to ensure that projects are delivered with desired results. Lily also handles all property needs including marketing, advertising, and branding needs. 

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Managing Partner 

PROPERTY & PROJECTS MANAGER